<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.devinatherton.com/death-by-xoko</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg</image:loc>
      <image:title>Death by Xoko</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg</image:loc>
      <image:title>Death by Xoko</image:title>
      <image:caption>Branding and packaging design for Death by Xoko, a Peruvian Chocolatier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg</image:loc>
      <image:title>Death by Xoko</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg</image:loc>
      <image:title>Death by Xoko</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.devinatherton.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1578624082498-C3MMBA76491E2MEWRKMY/oneoffs.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1580339672952-8DDC2Q8GV5B1IM7VHQAZ/Screen%2BShot%2B2020-01-29%2Bat%2B6.10.51%2BPM.jpg</image:loc>
      <image:title>Work - Built localized ads for the Canadian market.  Promise we had nothing to do with “that ad”.  Art direction by Matthew Sharpe.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1580338325999-S8XLF52AFK15WRNISOF6/Screen+Shot+2020-01-29+at+5.52.32+PM.png</image:loc>
      <image:title>Work - Wrote and ideated a complete rebrand for High Park Little League.  An institution since 1952 wanting a fresh look for 2020. Art Direction by Nathan Maynard.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1614977158322-DRRCIGE0SU8PSUZIB00D/Rule+7.jpg</image:loc>
      <image:title>Work - SOCIAL CAMPAIGN FOR COORS NEW ORGANIC LAGER.  WROTE THE RULE BOOK ON LIVING SIMPLY - POSITIONING COORS ALONGSIDE FOOD &amp; FRIENDSHIP.  ART DIRECTOR - DAVID HONG.  CREATIVE DIRECTOR - CASSIE SCOWCROFT.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1610751438126-733HDCLCXRYPUZ7N61I0/image.jpg</image:loc>
      <image:title>Work - Each shoe in Footlocker's classic collection has played a vital role in cultural moments. These shoes are royalty.  They are legends.  Art Direction - Carly Ross.  Creative Direction - Tarnee Watts.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1578695875991-L2S2MHIF5I3CRVR65GPR/Celine%252BDion.jpg</image:loc>
      <image:title>Work - OOH and Digital work for Spotify’s year end ‘Wrapped’ campaign.  Wrote lines based on cultural insights in cahoots with app data.  Art Direction - Dario Ljutic.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1611092419803-53TFBE1V5YXAM2YQCGC3/C570C61E-0775-4CE9-B217-8E5F727D4F90.jpeg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1638982305748-M20WYEJQ6CWIZDFRZ75I/image-asset.jpeg</image:loc>
      <image:title>Work - Developed a 360 campaign for AmEx encouraging card members to support local businesses (Shop Small) during pandemic times.  Art Direction - TJ Cogen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1761692416938-DOSQIA8K9YZ72VW1UPON/image-asset.jpeg</image:loc>
      <image:title>Work - When asked to promote ‘5 six-inch subs for $5.99 each,’ we linked Canada, humour, and nationalism. We went measurably more Canadian and introduced a new metic 15.24cm sub. Art Direction TJ - Cogen</image:title>
      <image:caption>We went measurably more Canadian and introduced a new metic 15.24cm sub</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.devinatherton.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1553700352706-3TLIDM3VSFCJV7BSCRFX/IMG-1574.JPG</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.devinatherton.com/pagecv</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c9addf811f784662305980b/1634190412957-AIHBXUHN4B6RYJVNC5D4/Devin+Atherton+Copywriting+Resume+2021.jpg</image:loc>
      <image:title>CV - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.devinatherton.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-14</lastmod>
  </url>
</urlset>

