Devin Atherton
Copywriter // Creative // Musician
When asked to promote ‘5 six-inch subs for $5.99 each,’ we linked Canada, humour, and nationalism. We went measurably more Canadian and introduced a new metic 15.24cm sub. Art Direction TJ - Cogen

Subway

When asked to promote ‘5 six-inch subs for $5.99 each,’ we linked Canada, humour, and nationalism. We went measurably more Canadian and introduced a new metic 15.24cm sub. Art Direction TJ - Cogen

We went measurably more Canadian and introduced a new metic 15.24cm sub

We offered 15.24 cm Canadian Classics for a limited time. Subway, known for its 6-inch subs, used this fun switch to metric to connect with Canadian humour while sharing Subway’s value message.

We offered 15.24 cm Canadian Classics for a limited time. Subway, known for its 6-inch subs, used this fun switch to metric to connect with Canadian humour while sharing Subway’s value message.